10 Communities. 7 Days. One Awesome Video: How We Made A Sunny Westminster Christmas

In December, we released our new video featuring residents and employees from around the state showing how we celebrate the holiday season in Florida, dancing and singing in the beautiful sunshine to holiday classics. We call it 'A Sunny Westminster Christmas.' It makes for a fun contrast to the cold, snowy winters the songs are supposed to bring to mind. Social media manager Cal Reaves and I traveled the state filming these scenes. And we did it all in seven days in December! # Sunday, February 4, 2018

Westminster Sings "Hallelujah"

Earlier this year, our creative team wrapped up production for "Westminster Communities of Florida Sings Hallelujah." We traveled across the state to all nine active living communities to film residents and employees singing Leonard Cohen's "Hallelujah." This was such a wonderful project — we had a lot of fun on the way, and the final product will give you the chills — but we learned a lot along the way. If you want to embark on a project like this, here's what you should know. # Friday, August 4, 2017

Work Smarter, Not Harder

I'm delighted to say that, in the last fiscal year, we generated 14% more leads than in the previous year. Most of that increase is from the categories where we can have the most impact (advertising, direct mail and digital strategies). But we strive to do even better! As the creative team leader, my main focus is on how I can make our marketing and sales efforts more efficient and more successful for everyone. The best way to do that is to work smarter, not harder. # Tuesday, May 23, 2017

11 Do's and Don'ts of Photo Shoots

My team at Westminster Communities of Florida has done nearly seven weeks of photo and video shoots in the time that I’ve been here, so we’ve done a lot of good work — and made a lot of mistakes! We have a saying, “Only make new mistakes,” so I say, learn from mine and make a few of your own along the way. Here’s my 11 do’s and don’ts for photo shoots. # Thursday, April 20, 2017

A Bolt of Lightning in the Dark

Part II of my story of the importance of process, detailing what technology we used to turn what had been a very ad-hoc, manual process into a workflow that actually worked. # Saturday, September 10, 2016

Malformed XML File Cannot Be Parsed

Part II of my story of the importance of process, exploring how technology made it possible to build a more durable work process for a small team. # Saturday, April 9, 2016

This Request Is Already Overdue

Part I of my story of the importance of process, and how iterative workflow improvements in my new department helped me keep my sanity. # Wednesday, March 30, 2016